Digital Marketing, Online Marketing
July 26, 2024
Remember how we used to think that there would be flying cars and robots for house help by 2023? Well, 2024 isn’t quite there yet, but the digital marketing landscape is still evolving rapidly.
And buckle up, our fellow marketers, if you are eager to know this year’s digital marketing trends because this year’s trends are all about personalised experiences, privacy, and authentic connections.
We have prepared a cheat sheet for you all with the help of Google itself; here we go:
{Key Takeaway: Consumers are becoming more privacy-conscious, they demand transparency & control over their data.}
With stricter regulations and evolving user expectations (UX), data privacy has become more important than ever.
Imagine you walk into a store and someone is following your every move, noting down what you browse. Kind of creepy, right?
That is how consumers feel when their data is collected without transparency. In 2024, prioritize building faith by being upfront about how you collect and use your customer’s data.
You should offer them opt-out options or data-deleting alternatives and prioritize your privacy-enhancing technologies. These steps are necessary to earn customer loyalty as you are respecting their boundaries, not exploiting them.
Don’t anonymously collect data rather build relationships through transparent & ethical marketing practices with your customers where they feel secure sharing their data with you.
{Key Takeaway: AI is not replacing marketers, atleast not in 2024! }
Unlike movies, the robot will not take over the world so that simply means AI are not going to steal your job.
And if you are smart enough, you can make AI your best friend who will help you at every step. Like before, you don’t have to manually analyze or categorize the data instead AI can do that for you (and some other tedious tasks).
If you anticipate correctly, it will rather assist you with understanding your target market better, making personalised content for them, optimising your marketing campaigns and lastly monitoring the outcomes.
The only criteria for using AI is to ensure that you are responsibly implementing it with your work (i.e. it aligns with ethical principles).
Never forget, AI will help you out like your intern so take full use of it and bring out the best in yourself to be the best marketer out there.
{Key Takeaway: Consumers make buying decisions in fleeting moments of intent. Be there when they need you.}
2024 is all about being present in front of the customer when they need you. Does not matter if you are making big campaigns or perfect ads; if you fail to appear in front of the users at the right time then there is no use.
To get higher conversions, optimise relevant keywords, show targeted ads based on past browsing, personalize content based on individual needs, location-based ads, AI chatbots, and real-time marketing strategies.
These will be your opportunities to capture the right moment and serve as a helpful guide for potential customers when they are looking for similar products.
{Key Takeaway: AR is transforming the way consumers interact with brands}
So many brands are willingly opting for AR because of the immersive experience; while Augmented Reality (AR) isn’t entirely new, it’s certainly gaining momentum and has the potential to be a big player in digital marketing for 2024.
Some of the major reasons are:
Consumers always want something new that keeps them engaged, AR works as a bridge between the physical and digital worlds by offering an interactive and engaging experience.
Another reason would be that AR gives you the opportunity to not step out and try on the clothes virtually or visualise the furniture in your living room without actually buying it. All that with your mobile phone!
With AR campaigns, brands can reach the right audience at the right time with the right message by leveraging location-based data and user preferences.
AR has the power to increase brand engagement by making users actively participate in your activities. And exchange with customers makes them more attached to the brand; hence, more conversions.
For example, Gucci is the first designer brand to let its customers try shoes virtually through AR, and its social media campaign has become so successful.
{Key Takeaway: Building relationships and fostering a sense of belonging are crucial for brand loyalty.}
With everything becoming digital, it’s very easy to build genuine connections and have personalized conversations with your customers through different digital mediums like social media.
Now, to build great brand loyalty, every marketer has to build a community where consumers feel like the brand belongs to them.
This year is all about having interactive experiences, responding to feedback & suggestions, encouraging user-generated content, and creating a sense of belonging. Because to have higher sales, it’s important that your customers trust you and connect with you.
User-generated content is going to help brands so much to have higher visibility in the target market, and it also establishes credibility among potential customers.
{Key Takeaway: No more cookies for the marketers to target and assess}
As per Think With Google, 90 % of marketers agree on the importance of first-party data.
This is the new era where there are no third-party cookies; instead, you rely on first-party data that you get directly from the customers.
To do that, you must build a strong relationship with your customers, and that’s how you can own, control, and make effective campaigns from meaningful data.
With Google AI providing accurate insights, you can set clear goals and achieve them.
You can totally go cookieless if you follow these steps:
{Key Takeaway: Users dont have attention span today so grab attention quick! }—
As a marketer, you need to understand that the times are gone when stretchy content used to work—not anymore!
People want everything in 15 seconds (be it reels or shorts of TikTok video) and this year more brands are inclined towards short-form content to grab users attention.
If you watch these big brands closely, be it Coca-Cola or Nike, you will see there short-form videos are doing great and capturing so much viewer attention in the first 2 seconds of the video.
Going for short video snippets, snackable infographics, and stories that hook users in the blink of an eye is the way to go for marketers in 2024.
Make it visually appealing, use value-driven infographics, and so on!
{Key Takeaway: Growth strategies should be adapted based on different business stages and goals.}
First and foremost, there’s no one-size-fits-all growth strategy in the digital marketing arena. ,
You can go for several strategies; from leveraging social media to building brand awareness and from attracting new customers to content marketing.
Growth strategy look different from business to business!
If you have a start-up, you most probably want to focus on brand awareness, customer acquisition, influencer marketing to attract more customers, and building a community; on the other hand an established business would go for prioritizing customer retention, loyalty program, personalized email campaigns and engagement with the customer.
As an potent marketer, you must know that growth looks difefernt fro everyone and it is not a race rather a personal journey.
Know your brand and make strategies accordingly.
{Key Takeaway: Get more reach and engagement with visually appealing short videos}
Videos power goes beyond mere entertainment as it communicate everything with more depth. It allows marketers to tell stories, showcase the brand’s values, and build relationships with the audience in a way that static post/text simply can’t.
With video content, you can spark emotion, evoke empathy, and create a sense of community, turning viewers into loyal brand advocates.
You must remember the “GoPro Fireman Saves kitten”- exactly thats what! You can easily remember the video content, and marketers must take advantage of it to enhance brand visibility.
Start with brainstorming and experiment with different formats, lengths, and styles to find what your audience likes.
{Key Takeaway- As per the reports, around 80% of consumers want to go for sustainable practices.}
Finally, it is the time when the green revolution seems to have a major impact on digital marketing trends. It was always there but in 2024, more marketers are going to make campaigns and strategies around ethical practices because that’s what customers are looking for!
Customers are more conscious than ever and they want to support companies that look after the environment and take care of resources in the right manner.
We have seen a rise in the number of people who check products and their sources before buying.
{Key Takeaway- Paid advertising will bring results on all the platforms}
As a marketer, you can just toss darts here & there, hoping to hit the target, right? Paid advertising is another big game of digital marketing that is going to stay relevant in 2024.
If you think that paid advertising is chaotic, then there is a high chance you are doing it wrong because ninety percent of the people on the internet reach out to Google, and with paid advertising, it becomes very easy to get conversion over here.
And this picture clearly shows how many people go to internet when they have the intention of buying something.
With the right approach, paid advertising can be your laser-guided missile, guiding you towards your target audience.
How can you do that? First, know the target market (who are you aiming for?) Make a picture of your ideal customer: their demographics, geographics, interests, and online behaviour. Now, make content about what they would like to see.
Even if, after trying so many times, you couldnt do it correctly, let us do that for you. We excel in digital marketing and give you the results you dream of.
Feel free to reach out to us; we are just waiting for you!
{Key Takeaway- Content has to be engaging and shareable.
Today, you have to make content for your website that is better than AI and resonates with your audience or else you wont be seen anywhere.
Also, like always, high-quality content is necessary but dont forget user intent; more than keywords, user intent is taken into account by the algorithm.
So while making content, keep in mind that the answer should be direct and you should give what your audience is looking for!
Google is changing the game by its new search tool called SGE, which is backed by artificial intelligence! Here you will get to have small conversation with Google on the topics you asked, so no more browning hundreds of link for your direct answer.
This might come with a snapshot where, when you ask a question, you will be shown pictures directly, and that can highly damage the website traffic as there will be fewer visitors.
{Key Takeaway: Social media is a great place to build community and grow business}
Social media is not the place anymore where you can just post and vanish and expect people to come and see what you have uploaded.
Neither is the place only for messaging.
It is the platform where you make genuine connections with your audience or followers; you can do that by encouraging user-generated content, responding to messages and comments, asking questions, receiving feedback and so on.
It is great place to build a community that will be known as your loyal customer base because they will be valued and heard here.
Thread has come to the picture, even though its not a place where you can promote your business, it’s necessary to make an official brand account there to mark your presence.
Instagram, TikTok, YouTube, and Facebook are still relevant to post and run ads; talking about LinkedIn, it is also emerging as a great platform for engagement.
While these above mentioned trends do offer valuable insights, remember that they are just information of what is going to trend in 2024 and not rigid rules.
Most of them are quite similar to what most marketers are already doing, be it short form content or co-create with AI.
The best way to make sure your content is highly consumed by the right audience is to come up with creative marketing strategies that have a human-centred approach.
It might sound cliche but even with this guidepost, you can do good if you dont put your audience at the heart of everything you do.
The major points are to understand their needs, desires, and pain points and then craft content that resonates with them on an emotional level. Build relationships through authentic interactions across different platforms.
And in the end, its just technology; only the human perspective can make the true difference in the digital marketing scenario.
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Digital Marketing, Online Marketing
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