1. Real-Time Reporting

What it is:

This aspect enables you to see what the user is doing on your site in real-time, that is, as it occurs. You will be able to see the number of users on your site at the moment, what pages they are on, the source of their visit, and what they are doing there.

The usefulness of it:

• Track the short-term effect of a marketing campaign or a social media post.
• Monitor product launches or live events.
• Quickly troubleshoot problems when users are dropping or pages are not loading.

2. Audience Reports

What it is:

Audience reports give much insight on the demographics, interests, behavior, location, device type and even language preferences of your visitors.

The usefulness of it:

• Know what your target customer is.
• Target content and campaigns by segmenting users by age, gender or device.
• Determine patterns of user behavior over time to improve targeting.

3. Acquisition Reports

What it is:

These reports indicate how users discover your site, be it search engines (organic traffic), paid advertisements, social media, referral links, or direct visits.

The usefulness of it:

• Assess the success of your channels of marketing.
• Know what sources are generating high converting traffic.
• Maximize the use of ad or influencer budgets.

4. Behavior Reports

What it is:

Behavior reports monitor the actions of the users after they arrive in your site- what pages they visit, how long they spend, where they click and where they leave.

The usefulness of it:

• Find out the content that performs and the pages with low performance.
• Enhance user experience through knowledge on drop-off points.
• Streamline web page navigation and content.

5. Conversions

What it is:

Conversion tracking allows you to set and track particular objectives such as purchases, newsletter subscription, form fills, or downloads.

The usefulness of this:

• Quantify the ability of your site to meet business requirements.
• Compute ROI  campaigns content strategies.
• Implement funnels to know the entire customer experience

All these features can assist you in perfecting your marketing efforts, enhancing user experience, and conversions.